The National School Public Relations Association and Blackboard will present him with the national award during the NSPRA 2020 National Seminar on Monday, July 13, in St. Louis, Mo.
Dr. Kenny Rodrequez, superintendent of Grandview (Mo.) C-4 School District was selected to receive the 2020 Communication Technology Award for Superintendents. The National School Public Relations Association and Blackboard will present him with the national award during the NSPRA 2020 National Seminar on Monday, July 13, in St. Louis, Mo.
The Grandview C-4 School District community was once known as Kansas City’s “best kept secret,” but that started to change with the 2016 arrival of Dr. Rodrequez. When Dr. Rodrequez started his superintendency, he focused on enhancing communication efforts through a variety of mediums to elevate the profile of Grandview C-4. Communication technology was essential in his effort to better tell the district’s story.
“The judges were impressed with the district’s culture of transparent, two-way communication, which they noted Dr. Rodrequez clearly valued. In particular, they were impressed by his effective use of social media platforms, including the #WeAreGrandview community-wide campaign,” said NSPRA Executive Director Rich Bagin, APR
The #WeAreGrandview campaign encourages the community to engage in positive social media conversations about what it means to be a part of the Grandview community and its school district. The campaign was launched as a collaborative effort with the City of Grandview and the Grandview Chamber of Commerce.
Dr. Rodrequez also initiated a staff recognition program titled “Above and Beyond,” which highlights staff who are going the extra mile for students. The program is broadcast on Facebook Live to increase online engagement with positive messages about Grandview C-4 staff.
The Communication Technology Award for Superintendents recognizes superintendents for their leadership in redefining, upgrading and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders. It is sponsored by and presented in partnership with Blackboard.
Learn more about the annual award and view past winners at www.nspra.org/comm-tech-award.