Our Process

This project will be broken down into several phases.  In the first phase, our team will be conducting a series of discovery meetings with each stakeholder group (students, staff).  Families and community members will be asked for input via a survey.  

 

During this process, we will be studying the unique value of the Grandview C-4 School District brand. Brand discovery will disclose our strengths and weaknesses and also identify what is most valuable to our district and community.

 

During the branding process, concepts will be created that represent what feedback was given during the discovery process.  When a couple of concepts are completed we will rely on some of our stakeholders to decide on a final bulldog logo.  The reveal of the new logo will take place to kick off the 2022-23 school year. 

 

February    Discovery Meetings with Stakeholder Groups

 

Phase 2 - Branding
March/April    Developing Visual Brand Concepts
April        Client feedback
May         Brand Refinement and Final Input
May         Final approval

 

Phase 3 -Reveal
Summer/Fall    Back to School Kick-off and Reveal, exact date TBD